When you’re trying to increase the attendance at your corporate events, sometimes the best approach is to put yourself in the shoes of the attendees you’re targeting.
Why would they want to come to the event? Sometimes it’s simply that they truly want to learn more about your business or industry, and other times it’s not as straightforward.
The point is, having an idea of what’s truly pushing attendees to come to your events can help you improve the way you market them in the future, and take it from us as longtime event planners in NY and NJ, there’s always room for improvement.
They come to learn.
Most people attend a conference or other industry events for educational purposes. They come because they feel the need to keep up with the ongoing evolution of their industry and profession.
That’s why the quality of the content you present is so crucial. Whether it’s via a presentation, a speaker, etc., you need to do everything in your power to give attendees fresh information, the kind they couldn’t get anywhere else.
They come to meet people.
Networking is another one of the central reasons many people attend corporate events, especially younger attendees, as they’re just starting to make meaningful connections.
That’s why it’s so important to invite the right people to your events, to do what you can beforehand to get people engaging, to create an environment that encourages them to interact with each other once they get there, and to keep the interaction going post-event.
For more information on getting people to actively network and make connections at your events, check out our previous post: Tips to Get Attendees to Interact at Your Events.
They come for deals or only when it’s convenient.
For more potential attendees than you may think, the cost of attending versus what they’re physically getting out of the event is a deal breaker. That could mean discounts, exclusive access to something, etc.
And the convenience of the location is very important as well. We’ve been in event planning in NJ and NY long enough to know that while destination events can be wonderful, you need to carefully consider the preferences of your target audience before planning them.
They come to be inspired.
While free stuff and convenience matters most to some people, the chance to be inspired is of paramount importance to others.
Sometimes people attend company meetings and industry conferences to be reinvigorated, and it’s your job to create an event that’s exciting, one that instills in the attendees a new motivation to put into effect what they’ve just learned.
Plan an event that you wouldn’t want to miss.
As you can see, the reasons people choose to attend corporate events vary greatly. Some come to learn, some to network, some for deals or out of convenience, and others to be inspired.
Your best bet? Try to create events that cater to all of these motivations.
Present content that’s informative, immersive, and inspiring in an environment that encourages interaction, and try to give attendees some incentive to attend in the way of savings. And remember to consider how far attendees are likely willing to travel as well.
Put yourself in their shoes, and try to put together an event that sounds so important, informative, convenient, and monumental that you wouldn’t want to miss it.
About Absolute Events by Corrine: A leader in NY and NJ meeting & event planning for over 17 years, Absolute Events by Corrine offers the complete event planning package. Whether they’re corporate or social events, destination or local, Absolute Events by Corrine handles every detail so that our clients can be guests at their own events.