Yes, planning any type of social or corporate event is never easy. There are a lot of moving parts to consider and it truly takes your complete focus, and the same goes for hosting events as well, but the work doesn’t end there, or at least it shouldn’t.
For some basics on following up with attendees, check out this previous post, What to Do Once Your Corporate or Social Events Have Come and Gone, but today’s post is about making your follow-ups a little more personal because, trust us as veteran NY / NJ event planners, a little personalization at the post-event stage can go a long way.
Have smart conversations.
In a perfect world, the person who follows up with an attendee would be the same person who met with that attendee at the event and would therefore have some details from the conversation to work with. Unfortunately, it’s not a perfect world and the person who follows up may not always be the same person who formed some type of connection with that attendee at the event.
So, you need to gather as much data about attendees as possible both before and during the event, including their basic demographic information as well as any other important details that could come in handy later on whether it’s their interests, pain points, etc.
There are tools and apps available to help and taking notes is always a good idea, but the point is that you need to know what information to search for and have smart conversations at your corporate or social events in order to better personalize your follow-ups.
Make the details personal.
We’ve been in event planning in NY and NJ for years and take it from us, there are more ways than ever to follow up with event attendees, whether it’s via social media, email, phone calls, direct mail, etc., and there are ways to add personalized details to each one.
For instance, if direct mail is part of your follow-up plan you can personalize your communication by choosing distinct stationery and/or writing a letter by hand. You can also send some type of unique object that popped up in conversation at the event, whether it’s a toy, a tool, etc., just to let them know you’re listening.
If you go the social media route, monitor attendees’ activity and comment on their posts in addition to sending them official follow-up messages. The point is, no matter which channel you choose to use to reach out to attendees post-event, you should try to personalize as many of the little details as possible.
Throwing a name in an email isn’t enough anymore.
As you can probably now tell, there’s more to personalizing your post-event follow-ups than simply addressing someone by their first name or using their company name in an email. You need to gather as much information as possible, know what to listen for, have smart conversations, and personalize as many of the little details associated with your message as possible.
Because remember, getting people to come to your events is only half the battle. You also need to make sure you remain in their minds long after it’s complete, and personalizing your follow-ups is one of the best ways to do that.
About Us: Absolute Events by Corrine is a full-service meeting & event planning company in the NY / NJ area. Whether it’s a wedding event, a dinner party, a corporate conference, or anything else, Absolute Events by Corrine does it all so that our clients can be guests at their own events.